Ashvin Limbachiya, Ahmedabad:
08 January 2025:
India’s leading hyperlocal entertainment brand, Mirchi, continues to stay ahead by embracing changing trends. In a remarkable new endeavor, Mirchi, in collaboration with IDBI Bank, hosted the inaugural edition of the Mirchi Business Class Awards on January 3rd, 4th, and 5th at Gujarat’s iconic Rann of Kutch.
This grand event celebrated the unique vision, innovation, and success demonstrated by some of India’s top companies and brands across diverse sectors. The awards were designed to recognize and honor the significant contributions and lasting impact of these brands and their representatives.
Speaking about the initiative, Mr. Nimit Tiwari, Senior Vice President and Business Director at Mirchi, said: “The inspiration for the Mirchi Business Class Awards stems from the legacy Mirchi has built over the past two decades. In the ever-evolving world of entertainment, Mirchi has always been a leader—whether it’s providing hyperlocal entertainment or delivering curated marketing solutions for brands. Mirchi has consistently set benchmarks of excellence, and this commitment led to the creation of the Mirchi Business Class Awards.”
The awards celebrated Gujarat—a state renowned for its spirit of innovation and enterprise. The event highlighted achievements across sectors including banking and finance, tourism and hospitality, healthcare, software, cybersecurity, and industries.
The evening of January 4th saw a glittering ceremony graced by Bollywood’s award-winning actress, Divya Dutta, as the chief guest. Her poetic recitations added a memorable touch of artistry to the event. Alongside the awards, attendees were treated to exclusive experiences such as sunrise and sunset views at Zero Point and a gala dinner, making the event truly unforgettable.
The Mirchi Business Class Awards aim not just to honor excellence but also to inspire new milestones and foster a brighter future for brands. With a commitment to returning soon with a bigger and better second edition, this inaugural chapter concluded on a high note.
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